Description

• This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Senior Associate Director, Marketing manages and coordinates the development, implementation and monitoring of brand plans for a US brand or an indication for a brand. This role participates in the development of marketing strategies and leads the development of marketing tactics to meet business goals. The incumbent is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others.  

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans.
• Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements.
• Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Represent brand with internal and external stakeholders.
• Plays a lead role in the development and execution of brand positioning and messaging to achieve goals.
• Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy.
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives.  
• Assists in the development and monitoring of product forecasts and brand expense budgets.
• Meets financial targets for the brand including net sales, discounts, market share and expenses.
• Supports annual business planning process as per schedule.
• Presents to Senior Management as needed.
• Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.

Requirements

• Bachelor's degree required; MBA preferred.
• Eight-plus (8+) years' experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.