Our client, a high-growth e-commerce startup in the apparel space, is hiring a full-time Director of Brand Strategy! This position can be based either in their San Diego, LA, or New York offices, and is hybrid onsite 2 days/week.

Our client, a high-growth e-commerce startup in the apparel space, is hiring a full-time Director of Brand Strategy! This position can be based either in their San Diego or New York offices, and is hybrid onsite 2 days/week.

The Director of Brand Strategy will be responsible for shaping and evolving the brand identity and creative vision. This role blends strategic thinking with hands-on creative leadership to ensure every touchpoint-digital, physical, and experiential-communicates the brand's purpose and resonates deeply with their audience while identifying strategic ways to measure success of creative strategies.

This position operates cross-functionally, engaging with the Product, Content, and Creative Design teams, and will report directly to the SVP of Marketing. 

Responsibilities:

Creative Strategy & Vision 

• Define and drive the creative vision to elevate brand storytelling and emotional resonance. 
• Develop and execute creative concepts across campaigns, ensuring alignment with business goals and brand values. 
• Lead the creation of cohesive brand guidelines, ensuring consistency across visual, verbal, and experiential elements. 
• Champion brand's mission to reimagine the fit of basics to empower customers to unleash their confidence

Content Creation & Oversight 

• Oversee the production of high-quality creative assets, including social media content, videos, advertisements, and product packaging. 
• Collaborate with the marketing team to design performance-driven campaigns that also enhance brand equity.
• Lead the ideation and execution of innovative brand initiatives, from viral digital campaigns to experiential marketing activations. 
• Mentor and manage the in-house creative team and external agency partners, fostering a culture of collaboration and excellence.

Brand Development 

• Partner with the marketing, web, product, and data teams to ensure that customer insights inform creative direction. 
• Drive strategies to increase brand's share of voice and visibility in the apparel space through thought-provoking campaigns that build emotional connections with customers and prospects.

Analytical Evaluation of Success 

• Develop and track key performance indicators (KPIs) for creative campaigns, such as engagement rates, brand lift, and conversion metrics. 
• Use data analytics tools (e.g., Google Analytics, social media insights, and campaign tracking software) to measure campaign performance and impact.
• Conduct A/B testing to optimize creative strategies and identify what resonates most with the target audience. 
• Analyze customer feedback and audience behavior to refine messaging and creative direction. 
• Prepare performance reports with actionable insights to inform future creative and brand strategies. 
• Balance creativity with business outcomes by using data to support decision-making and measure return on investment (ROI) of creative initiatives.

Requirements:

• Must be based in the San Diego or New York market and open to working onsite in a hybrid capacity
• 5+ years of creative leadership experience; 7+ years of marketing and/or brand strategy experience, ideally in the startup space
• 5+ years' experience managing teams
• Analytical mindset to interpret performance data and inform strategy adjustments. 
• A collaborative spirit and enthusiasm for building an early-stage brand.
• Visionary mindset: A proven track record of shaping and scaling brand identities in high-growth environments. 
• Storytelling expertise: Mastery of crafting narratives that engage and inspire across digital, social, and traditional channels. 
• Design sensibility: Strong aesthetic judgment and familiarity with design tools such as Adobe Creative Suite and Figma.
• Strategic thinker: Ability to balance big-picture vision with data-driven decision-making. 
• Project Management: An ability to translate a vision for a campaign into a detailed roadmap, including overseeing robust execution

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Medical, Dental, Vision, Life/AD&D, Employee Assistance Program, PTO

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

lauren.madden@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : LM10-1835134 -- in the email subject line for your application to be considered.***

Lauren Madden - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

Creative Circle will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

This job was first posted by Creative Circle on 01/07/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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